The Metamorphosis of "The Crickett"
Welcome Friends! Thanks for checking out our shop’s new website. Over the past year, we’ve heard you ask for a webstore, letting us know that you’d appreciate the ability to shop from home, wherever that may be. We heard from locals wanting to avoid traffic and tourists wanting to keep in touch year round.
We’ve listened and decided to take this as an opportunity to not just launch an ecommerce site but a refresh of The Rusty Crickett brand strategy. We’ve been taking small steps since we acquired the business a little over a year ago. The move to our new location back in March further advanced our vision - allowing us to test and refine our thinking.
Our new website gives us a platform to amplify those changes. You’ll begin to notice a keen focus on local artisans, social enterprise and storytelling. Soon you’ll be introduced to our Shop Cat, Rusty – who’s been newly promoted to “Chief Executive Mascot”. Rusty will be your insider to everything here at The Crickett. She’s super excited to get started! (Pro Tip: You’ll want to subscribe to her monthly newsletter – “Tales of a Shop Cat”)
As part of our refresh, we wanted to reward our customers and commercial partners for their loyalty to The Rusty Crickett. We’re still refining the mechanics but stay tuned for the launch of our affiliate and loyalty programs.
We invite you to look around our site and explore. Your feedback is always welcome and very much appreciated!
-Pam, Colleen, Jim and Rusty
Hi Everybody! Our love for the ocean and the beauty within is a big reason many people choose live and visit Bradenton, including us! This month's merchant spotlight features night lights that are made from 100% natural seashells.
Here at The Rusty Crickett, we love the creativity of the local artisans we feature in our shop. Every month moving forward, we will spotlight one local artisan and give them a platform to share their story and inspire others.